One great way to increase the success of your email marketing campaigns is to give your customers choices. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. They will be more comfortable when they have more control. Build your subject line to grab attention. Mentioning an incentive in your subject line increases the probability of the recipient opening up your email message. Try to get their attention through something special, like a new product, something free, or a discount. An awesome subject line is proven to get more reads, so don’t overlook it.

When people sign up for your email list, be clear about what they can expect. Let these people know which kinds of emails they’ll get and the frequency that they’ll get them. This prevents new subscribers from experiencing shock over the content or quality of your emails.